Why Airline Loyalty Programmes Fail to Scale
Most airlines rely on legacy loyalty systems not designed for today's multi-alliance, data-driven traveller behaviour. The result: fragmented points, expiring miles, and members who abandon programmes before reaching elite status.
- Travellers lose an estimated $16B in airline miles yearly from expiry and fragmentation.
- 72% of frequent flyers are enrolled in 3+ programmes but actively engage with only one.
- Traditional platforms lack cross-programme intelligence and real-time optimisation.
- No unified view of tier progress, qualification gaps, or best earning strategy.



